This Friday sees the launch of LA based brand For Love & Lemons on our website. We are incredibly excited to showcase some of their pieces alongside ours.

 Based in the Los Angeles Art District, the Bohemian inspired brand has been succeeding in leaps and bounds since it was established six years ago. Since its launch the brand has gained great momentum and something of a cult following, since evolving into a lifestyle brand with knitwear and underwear collections.

The brand is adored and worn by celebrities including; Katy Perry, Emma Roberts, Amber Heard, Sophie Vergara, Bella Thorne, Jamie Chung, Selena Gomez, Sophia Bush, and Kendall & Kylie Jenner, gaining attention globally from fashion magazines, bloggers, stylists and fashionistas.

For Love & Lemons is distinguished by unique silhouettes featuring custom detailing and finishes. Most of its fabrics are created in-house, emphasizing blends that combine elasticity, durability and comfort.

For Love & Lemons isn’t for the timid! Unapologetically feminine, its styles feature an abundance of custom designed lace and embroidery, some strategically placed to create an integrated nude look.

Founders Laura Hall and Gillian Rose Kern began a lifelong friendship as girls growing up in the foothills of Jackson Hole, Wyoming. Here they ran their first business venture, a lemonade stand, which went on to inspire the name of their first fashion venture. Perceiving a hole in the market, the girls incubated For Love & Lemons in Wyoming before heading to Los Angeles, where their first handmade collection sold exclusively at West Coast trunk shows in 2010.

 From its initial lines of dresses, tops, bottoms and outerwear, For Love and Lemons has evolved into a broader lifestyle brand with the 2013 debut of intimate apparel, Skivvies, followed a year later by Knitz, one-of-a-kind knitwear pieces.

Here at Frock and Frill headquarters we’ve fallen head over heels for the brand and their sun drenched story. We’ve handpicked a selection of beautiful pieces from the brand’s Pre-Fall collection for you to feast your eyes on, and if you feel so inclined then snap them up for yourself! Your wardrobe will thank you for it.